Ailoop

Case study · Decision-support tool · Energy

How DATS24 helps Belgian drivers choose their powertrain with Fuelguide

Ailoop built Fuelguide for DATS24: a web application that recommends to each driver the powertrain suited to their use, based on economic, environmental and practical criteria.

Fuelguide shown on a phone in a DATS24 station: the personalised recommendation ranks powertrains by match rate.

Ailoop built Fuelguide, DATS24’s fuel guide, online since 2022 in French and Dutch.

The project at a glance

Client
DATS24
Sector
Energy and mobility
Scope
Combustion, hybrid, electric and hydrogen powertrains
Solution
Decision-support tool
Deliverables
Personalised guide · PDF report

DATS24, fuel and energy supplier in Belgium

DATS24 is the fuel and energy supplier of Virya Energy, the energy holding company of the Colruyt Group. A player in the energy transition, the company strives to make energy accessible to everyone, at home, on the road or at work.

With a network of 145 stations, DATS24 promotes more environmentally friendly mobility.

DATS24 logo

DATS24 in brief

  • Fuel and energy supplier
  • Virya Energy, Colruyt Group
  • 145 stations
  • Belgium

How can every driver be helped to choose the powertrain suited to their actual use?

Choosing a powertrain has become a hard call: energy prices move, the range of electric, hybrid and hydrogen vehicles keeps growing, and the environmental argument is everywhere without always being backed up.

DATS24 wanted to support its customers in this choice with a tool that is both intuitive and educational: not a sales pitch for one energy, but a comparison on the criteria that matter for each person’s use.

Budget, environmental footprint and everyday practicality therefore had to be weighed together, taking into account the region where the driver lives.

What the recommendation had to reflect
  • Actual useVehicle, journeys, driving habits
  • PrioritiesBudget, importance of sustainability
  • LocationFuels and charging available

Recommended powertrain

Why did Ailoop choose a consumer web application for DATS24?

DATS24 wanted to speak directly to drivers, in French and Dutch, without asking them for any expertise in energy or the environment.

A guided web application met this need: the economic, environmental and practical data stay in the tool, and the driver answers ten questions they understand to get their recommendation.

  1. DATS24’s needGuide the choice of powertrain
  2. ConstraintsGeneral public · French and Dutch
  3. Chosen solutionDecision-support web application
  4. WhyThe expertise in the tool, ten questions for the user
  • Decision-support tool
  • Consumer web application

Fuelguide, a fuel guide designed for DATS24’s customers

A ten-question questionnaire, three data families and a personalised recommendation brought together in a web application available in French and Dutch.

Fuelguide shown on a computer and on mobile: the fuel guide home page and the personalised results screen.

How does Fuelguide work?

In ten questions, the driver gets the recommendation that matches their use.

01 — Describe the future vehicle

The driver starts by giving the size of their next vehicle and their purchase budget, one question per screen.

First Fuelguide question, “What size would your next car be?”, with three size options and a progress bar.

02 — Specify use and priorities

The next questions cover the actual use of the vehicle and what matters to the driver.

  • Mileage and daily journeys
  • Driving habits
  • Ability to charge an electric car
  • Postcode
  • Importance of sustainability
  • Urban pollution

One question per screen, with a progress bar.

The postcode is used to determine the fuels and charging stations available in the region, and the taxes that apply.

Each answer is linked to the economic, environmental and practical data built into the tool.

Fuelguide question “Where do you live?”: the postcode is used to determine the fuels, charging stations and taxes in the region.

03 — Get the recommendation

At the end of the questionnaire, Fuelguide ranks the powertrains best suited to the driver’s profile.

  1. Vehicle and budget
  2. Use
  3. Location
  4. Recommended powertrain

What does Fuelguide give back to the driver?

“Your personalised fuel guide” screen: fully electric, plug-in hybrid and hybrid ranked by match rate, with their Ecology, Economy and Convenience scores.

The personalised fuel guide

Powertrains ranked by match rate, each with an Ecology, Economy and Convenience score, the key takeaways and buying advice.

The guide in PDF format

The driver can download all their results in PDF format.

Under the hood

From consolidated data to a personalised recommendation

Ailoop turned three data families and the environmental model of the powertrains into an application that automatically recommends the right powertrain.

  1. Economic and practical data

    Purchase price, running costs, maintenance, taxes, accessible stations and charging.

  2. Environmental model

    Life cycle impacts of the powertrains, with WeLOOP’s LCA expertise.

  3. Fuelguide application

    Ten-question questionnaire and automated match calculation.

  4. Recommendation

    Personalised guide · PDF report

Who did what on the DATS24 project?

WeLOOP — Environmental expertise

  • LCA modelling of the powertrains
  • Environmental data
  • Impacts of production, use and end of life

Ailoop — Digitalisation

  • Design of the ten-question journey
  • Web application development
  • Recommendation automation
  • French and Dutch versions

The DATS24 project combines environmental modelling, data structuring and software development to turn economic, environmental and practical data into a recommendation every driver can understand.

29,000 drivers advised by Fuelguide

drivers advised
29,000
questions to get a recommendation
10
online since
2022
languages, French and Dutch
2
  • A recommendation suited to actual use

    The ranking starts from the use the driver describes — vehicle, journeys, region — rather than from a sales pitch for one energy.

  • Visible trade-offs

    Ecology, economy and convenience are scored separately: the driver sees the trade-off they are making, instead of a single score.

  • A tool anyone can use

    Ten questions, in French or Dutch, on computer or mobile, with no prior knowledge needed.

The Fuelguide project in brief

Ailoop built Fuelguide for DATS24: a decision-support web application, online since 2022 in French and Dutch. In ten questions, it recommends to each driver the powertrain suited to their use, combining economic, environmental and practical data, and returns a personalised guide that can be downloaded as a PDF. The environmental data were produced with WeLOOP.

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Want to help your customers make an informed choice?

We can turn your data and your environmental expertise into a decision-support tool your customers will find easy to use.